The Story Behind ‘Raido’.
I first wrote this for Raido Coaching’s Facebook page, and have included it on the ‘Home’ page of this website. But, I’d like to include this as my first blog post, since the reason behind the name of my company is very near and dear to my heart…
The Story Behind ‘Raido’…
My great grandparents were Swedish, so I have always found Scandanavian and Viking history and mythology very interesting. My family name, Anderberg, is Swedish as well, and my Grandpa’s middle name was Harkon, while his father’s first name was Olaus. When trying to think of a name for my new company, I wanted to tie this heritage into it.
‘Raido’ or ‘Raidho’ is part of the Old Norse runes or symbols that translates into, “the journey, the ride.” It can also mean, “work, progress”, and “growth”. The given meanings are derived from rune poems and other evidence dating back to these eras. There are other themes depending on the source, such as, “taking charge, the right path, leadership”, and “integrity.”
I chose this rune to represent the theme behind my company because this is a lesson I have started to understand and really embrace the last few years… “the journey is the destination.” Not just the health and fitness journey, but as we grow and evolve through different stages of life, it is easy to forget to stop and smell the roses.
My family, fiancé, and some close friends helped me choose this name, and without them this company would not be possible. We chose “coaching” because that is my true passion not only with CrossFit, but all components of health and fitness. My own personal journey has not been without some obstables and bumps, but each one has taught me a valuable lesson.
I hope you will join me on this journey as I work towards earning more certifications in weightlifting, gymnastics, personal training, strength and conditioning, nutrition, and special populations. I will work relentlessly at mastering my craft, learning and studying as much as I can. I appreciate all of your support, and kind words of encouragement, I am truly grateful.
Owner of Raido Coaching
For more information on the runes, please check out…